The once-linear customer journey has become a complex, multi-channel experience that defies traditional data collection methods. HubSpot’s new Breeze Intelligence is designed to tackle this challenge head-on by utilizing advanced AI and large language models (LLMs) to unify data across various touchpoints. Breeze Intelligence helps businesses capture the latest insights about their contacts and companies, all within the HubSpot platform. Here's everything you need to know about how Breeze Intelligence is transforming data enrichment and customer relationship management (CRM).
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The Shift: From Linear to Nonlinear Customer Journeys
In the past, customers followed a straightforward path to purchase. They encountered predictable touchpoints, making it easy for businesses to collect and interpret third-party data. As a result, leads were more predictable, and businesses could rely on traditional data intelligence tools to make informed decisions.
However, this model no longer holds. Today’s customer journey is highly fragmented, spanning multiple channels and devices. From social media interactions to website visits, customers interact with brands in a non-linear fashion, making it harder to compile a complete picture of their behavior. This shift has rendered traditional third-party data collection methods obsolete.
The Challenge: Outdated Data Solutions
Businesses that continue to rely on outdated third-party intelligence software often find themselves tangled in a web of data silos. These systems flood CRMs with duplicate and outdated information, complicating data management and reducing the effectiveness of sales and marketing efforts. The result? More data, but fewer actionable insights. Worse, the customer experience suffers, as businesses struggle to provide personalized, timely interactions.
Common Issues with Traditional Data Solutions:
- Data Overload: Large volumes of data, much of which is outdated or irrelevant, clog CRMs and obscure useful insights.
- Duplicate Information: Multiple databases lead to duplicate records, complicating lead management and causing inefficiencies.
- Outdated Insights: Static data that is not regularly updated fails to provide the real-time insights necessary for effective targeting.
- Higher Costs, Less ROI: Businesses spend more money on maintaining these systems, but see diminishing returns as customer experience and lead conversion rates decline.
The Solution: Breeze Intelligence by HubSpot
Breeze Intelligence eliminates the inefficiencies associated with traditional data management systems by seamlessly unifying first-party and third-party data within HubSpot’s Smart CRM. Leveraging LLMs and AI, Breeze Intelligence gives businesses real-time access to the most accurate and up-to-date context on their contacts and companies. This not only streamlines data management but also makes targeting and engagement more effective, all within a single platform.
Key Benefits of Breeze Intelligence:
- Unified Data: By integrating both first-party and third-party data, Breeze Intelligence provides a cohesive view of customer behaviors and preferences.
- Real-Time Updates: With continuous data enrichment, businesses can be confident that their CRM contains the latest information, eliminating outdated records.
- Seamless Integration: Available directly within HubSpot, Breeze Intelligence simplifies the user experience and reduces the need for multiple software solutions.
- Improved Go-to-Market Efficiency: Access to a unified dataset allows businesses to identify target markets, enrich contact and company data, and gauge buyer intent—all with greater efficiency and accuracy.
Why Breeze Intelligence Is Different
Breeze Intelligence stands out in a crowded marketplace of data enrichment tools. Traditional third-party software is often expensive, complicated to use, and difficult to manage. In contrast, Breeze Intelligence offers a unified platform where businesses can gather insights and take action without ever leaving HubSpot. This integration streamlines workflows and ensures that teams can make data-driven decisions faster and more effectively.
Feature Highlights
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Data Enrichment
Breeze Intelligence offers advanced data enrichment features that automatically populate contact and company records with vital attributes such as role, employer, location, social media links, annual revenue, industry, and more. This removes the manual burden of data entry and ensures that businesses always have access to the most relevant information.- Automated Enrichment: As new contacts and companies are added to the CRM, Breeze Intelligence automatically enriches these records with key details, such as seniority, employee count, and geographic location.
- Bulk Enrichment: Businesses can enrich entire lists of contacts or company records with a single click, streamlining the data management process.
- Enrichment Settings: Users can customize their enrichment strategies, choosing between automatic enrichment, continuous re-enrichment of existing records, or manual updates.
- Automated Enrichment: As new contacts and companies are added to the CRM, Breeze Intelligence automatically enriches these records with key details, such as seniority, employee count, and geographic location.
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Buyer Intent Identification
Buyer intent is a critical metric for businesses looking to optimize their sales and marketing strategies. Powered by reverse-IP data, enrichment sources, and HubSpot’s own CRM data, Breeze Intelligence reveals which companies are showing intent to purchase—even if they aren’t already in the CRM.- Target Market Identification: Breeze Intelligence uses key company attributes such as industry, location, and annual revenue to help businesses identify their target markets.
- Intent Criteria: Businesses can specify which pages on their website are most likely to signal buyer intent, such as pricing pages or product demos.
- Intent Orchestration: This feature allows businesses to filter companies based on intent signals and take action immediately, whether adding new companies to their CRM or triggering workflows to alert sales teams.
- Target Market Identification: Breeze Intelligence uses key company attributes such as industry, location, and annual revenue to help businesses identify their target markets.
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Form Shortening
Long forms are often a barrier to lead conversion. Breeze Intelligence dynamically shortens forms by using HubSpot’s global enrichment database, allowing businesses to capture critical information without overwhelming potential leads.
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Intelligence Tab
The Intelligence Tab provides both company enrichment and visit-based insights directly on company records in the CRM. This feature gives users a holistic view of a company’s interaction history, helping them make more informed decisions about engagement strategies.- Market Penetration Insights: View the total addressable market (TAM) and track how many high-fit companies within that market are showing intent to buy.
- Automated Actions: Set up workflows to trigger actions based on buyer intent data, such as assigning high-fit accounts to sales reps or setting up notifications for promising leads.
Pricing and Packages
Breeze Intelligence offers flexible pricing models to suit the needs of growing businesses:
- 100 Credits: $30 per month, ideal for small businesses just starting with data enrichment.
- 1,000 Credits: $150 per month, offering a more scalable solution with free re-enrichment and bulk enrichment options.
- 10,000 Credits: $700 per month, designed for enterprises that need to manage large datasets and maximize team efficiency.
For businesses with existing datasets, HubSpot also offers a one-time backfill enrichment option for $5,000, which covers up to 1 million records.
The Impact of Breeze Intelligence
By unifying data sources and providing real-time enrichment, Breeze Intelligence helps businesses avoid the pitfalls of traditional third-party data software. With cleaner, more accurate data, companies can:
- Enhance lead generation efforts with up-to-date information on their contacts and companies.
- Improve customer experience by offering personalized, relevant interactions.
- Boost conversion rates by identifying high-intent accounts and taking immediate action.
In a world where data is power, Breeze Intelligence from HubSpot ensures that businesses have the insights they need to stay ahead of the competition, all while streamlining their operations and reducing costs.
SAAS Says
HubSpot’s Breeze Intelligence is more than just a data enrichment tool—it’s a complete solution for modern businesses navigating the complexities of today’s customer journey. By integrating AI-powered enrichment, buyer intent identification, and dynamic form shortening directly into HubSpot’s CRM, Breeze Intelligence empowers businesses to take control of their data, improve lead generation, and create more personalized customer experiences.
Whether you're a small business looking to improve data accuracy or an enterprise needing to scale your enrichment efforts, Breeze Intelligence offers the flexibility, ease of use, and powerful features to meet your needs.
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